Search Engine Optimization (SEO)

Search Engine Optimization, or SEO, is extremely important in grabbing people’s attention while searching for websites. With effective SEO, you can snag visitors that may have otherwise gone to another site to donate or buy merchandise, get recognized by someone who forgot your name but wanted to find you anyway, or raise completely new interest in your cause.

Check out this quick infographic from YellowPages with seven easy tips to improve your placement in searches.

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Here is an example of excellent SEO from Amazon. Just searching the business name gets you all the information you may need: home page, social media, history, even recent purchases!

I use the Yoast SEO plug-in on my websites, so this is what I will be referencing here. After installing the Yoast plug-in you will notice that Yoast SEO will have a box at the bottom of every page or post on your website. This box will give you important information about what you need to do to your page if you want it to be as findable as possible in a search.

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This is the Yoast SEO box that shows up below where I would add content to my page. The upper red box is what a search engine user will see when your site appears. You also have the option to edit it here. You can see from the lower red box that this page has issues, and it tells me exactly what I need to do to fix them! It tells me I need to add focus keywords, so I’ll enter it in the green box.

Another way to customize your SEO is through the Yoast dashboard. To start with this, navigate to the Yoast SEO plug-in dashboard.

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From here, or any other choice in the Yoast SEO sub menu, you can navigate to change or update your settings. Some of these options get complicated, so Yoast makes it simple by listing any problems they find first thing in the dashboard. Unfortunately, I didn’t have any examples in mine to use as an example.

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From your WordPress dashboard you can click on screen options on the top right and enable a Yoast square to show up on your dashboard. Here they will again show you more about your site’s SEO. Here, you can see that I need to add focus keywords to my posts.

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Additional Video:

WordPress SEO tutorial:

Thanks to WebsiteWizard.tv for the video.

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